Cleaning is the door, not the company.
It's the first service in a wider home platform. The brand, the app, the team — all of it scales to plumbing, handyman, lawn, and the rest of the boring stuff that runs a home.
Novah/About
A home services platform that doesn't lie to you.
We started with cleaning because it was the part of home life most broken by hidden fees, no-shows, and stock-photo brands. We're not stopping there.
The premise
Three things we decided up front.
The price you see is the price you pay.
Every price is on the website. The 35% household tax deduction is auto-applied. No quotes, no surprise fees, no “depends on the property.”
One brand. Every home service.
We're building the version of this we wished existed in Helsinki: one app, one trusted brand, one number to call when something at home needs a person.
The story
Built because the alternative was worse.
Established in Helsinki — serving Helsinki, Espoo, Vantaa.
Novah began in Helsinki with a small operation, a phone, and the rule that has carried since: do what you said, charge what you quoted, show up when you promised.
Word travelled. Customers came back. They told their friends. Not because of advertising — because we picked up the phone and the apartment was clean when we said it would be.
What started as a cleaning company is becoming something larger. Same rules. Wider scope. Cleaning today, more of the home tomorrow.
What we publish
We'd rather be checked than trusted.
Operating in Helsinki, Espoo, Vantaa
Most companies in this category publish brand stories. We publish things you can verify. Prices on the website. The household tax deduction auto-applied. A real number that reaches a real person.
If something on this page turns out to be wrong, tell us. The whole point is that you don't have to take our word for any of it.
What we won't do
The short list of things you'll never see from us.
A lot of this category leans on patterns we find dishonest. We wrote the rules out loud so we can be held to them.
- 01
Fake activity feeds. We don't invent customers booking in real time.
- 02
Surprise fees. Every line item is on the website before you book.
- 03
Stock photos of smiling cleaners. The people on this site are the people who show up.
- 04
Mascots, cartoon sparkles, or anything that says “sparkle.”
- 05
Industry tropes. We're building a platform, not a cleaning brand.
- 06
Hidden quotes. If you can't see the price, we haven't done our job.
Verifiable
The facts you can check.
- Business ID
- 3598125-9
- Tax register
- Ennakkoperintärekisteri
- Insurance
- Liability covered
- Household deduction
- Auto-applied, 35%
- Data
- GDPR compliant
- Operating area
- Helsinki · Espoo · Vantaa
A glimpse ahead
Cleaning is stage one.
The map runs further than what's on the site today. More services. A smarter way to manage your home. Software that quietly handles the things you don't want to think about.
We'll show it when it's ready. Until then, we clean apartments well, on time, for the price we said — which turns out to be the hardest version of this to pull off.
Novah · The honest version of home services
Start with a clean apartment.
Transparent pricing, the household tax deduction auto-applied, and a clear answer to every question you have before you book.